Momfluencers

What kind of word is THAT? Ask Jesse Q. Sutanto, author of the thriller You Will Never Be Me. The book is set in the worst cliché-ridden version of Los Angeles (as a 52-year resident of this city, I beg to differ with the exaggerated depiction!), and its two main characters are social media “influencers” who are also moms touting their lifestyle—thus that ghastly splice.

I had previously read Sutanto’s romcoms (the “Aunties” trilogy) and her delightfully silly mystery Vera Wong’s Unsolicited Advice for Murderers, so when I was looking for some lighter dark reading, I decided to try one of her thrillers. The library had this e-book on hand, and as a relative novice to Instagram with fewer followers than I would like (this is for my page featuring my portrait-painting), I thought it would be fun to read about some of the people who have made a true success out of their presence in such forums.

In some ways, it was fun; but I felt at a disadvantage with this book because, although the moms were supposedly besties in all things, the truth that they were jealous competitors who had trouble celebrating each other’s wins (particularly when one substantially overshadowed and outperformed the other) made both of them inherently unlikeable. And although I don’t mind villainous characters, I usually like it better when there is one sympathetic person in the story for whom I can cheer. You know, someone with at least one redeeming quality….

In the beginning, Meredith was the popular rising star and Aspen was the eager but slightly gauche fan. Before Meredith met Aspen, there was a friend-gap in her life; she was so busy trying to become popular to legions of online strangers that she didn’t have time to cultivate people in real life. But when she runs into Aspen at a Hollywood pretty-people party and realizes just how out of her depth she is, Meredith takes a shrewd look at Aspen’s potential and, flattered by her naive, awed admiration, decides to help her. She teaches her about hair and makeup, shows her how to make videos to entice both followers and sponsors, and gives her a leg up into Meredith’s world.

A few years later, Aspen’s star has risen exponentially, while Meredith’s influence has waned—her “brand” is a little tired, a little old. Aspen has crafted a new, polished look, married Ben, and given birth to darling twin girls Noemie and Elea; fueled by motherhood and the need to be the breadwinner in an unequal partnership (her husband is in real estate but not a player), Aspen has switched her brand to become a “momfluencer.” She films the daily routine, presenting herself and her family as living an idyllic existence—the twins always dressed in adorable matching outfits, every meal gourmet and served with panache, home decor curated to shine online. When you collect as many followers as Aspen, the deals for product placement follow, and the dollars flow in.

When Aspen gets pregnant with a third daughter, Meredith decides she has waited long enough for Mr. Perfect and chooses to become a single mother with the help of an anonymous sperm donor. While she wouldn’t go so far as to say she gave birth to baby Luca so that she, too, could go the momfluencer route, well…that’s what she has tried to do. But somehow she just can’t pull it off with the seamless brio of the successful and somewhat patronizing Aspen, who is too busy now to hang with her best friend Mer, drinking wine and gossiping as they used to do. The tables are turned; Aspen is on top, and Mer is, well, not either admiring or in awe. She resents Aspen’s success and especially her lack of willingness to share her ideas and methods the way Mer had shared with her when Aspen was the one at the bottom. Meredith discovers it’s not fun to be ditched, and finally, in frustration, she blows up at Aspen and says some unforgiveable things, and the friendship is over.

A few months later, Mer, who has been stalking Aspen (just a tiny bit, right? nothing serious) gets lucky. Little Elea leaves her iPad out on the patio where an enterprising person can appropriate it. Mer isn’t sure why she took it, but when she discovers that Aspen has created an online calendar that updates automatically onto all the family’s devices, she has access to Aspen’s social media schedule. At first she just tweaks things, causing Aspen to arrive late at a lunch date or forget to pick up the dry cleaning; but soon she is erasing meetings with sponsors and turning up in Aspen’s place to sign lucrative contracts. Meanwhile, Aspen can’t figure out what has gone awry—has the pressure of having to (appear to) be the perfect mom in front of millions caused her to lose her mind and her mojo?

Then something happens that turns the relationship on its head and sends Aspen’s and Mer’s story in a whole new direction…

It sounds like big fun, right? And some of it is. But until the twist 50 percent of the way through the book, there is a lot of snark. We don’t get to live through any of the harmonious early days of Meredith’s and Aspen’s friendship, we are instead dumped directly into the bitter rivalry felt by Meredith and the somewhat dismissive, too-busy inattention exhibited by Aspen. And neither of their lives is the shining example they present online because, let’s face it, motherhood is never that easy. Aspen and Ben have grown apart as he has become increasingly resentful of being on camera 24/7 (and having his nose rubbed in the fact that he’s not the breadwinner), while one of the twins is acting out like she’s 16 instead of seven. Mer is constantly exhausted by the unending round of nursing, changing, and being awakened by baby Luca, and upset by her inability to make more money and have the nice things Aspen has already achieved. None of the supporting characters—Ben, Mer’s sister Claire (or Clara? I could swear her name switched halfway through the book)—is a sympathetic one either. So the whole recitation becomes tiring if you are looking for some comic relief amidst all the anger and angst.

But…that twist. It makes things interesting. And there’s another one later on that takes things in an even more extreme direction. So although at 49 percent I was ready to give this book faint praise (not pan it, exactly, but not promote it either), it turned out to be a much better story than I had expected at the halfway mark. And it’s definitely eye-opening about the online popularity that people who want success must pursue. Although I wish I had the 17K followers my friend Phoebe has scored, and that I sold the bulk of my paintings the way she does, I’m certainly not going to be ruining a treasured friendship over it! (Even if I only have 879 people looking at my portraits today…) How DID she do that?

(If you’d like to follow me and save my friendship with the lovely
and talented Phoebe, you can find me at https://www.instagram.com/losangeles_melliott/.
I’m just sayin’…)


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